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Tag: Large Language Models

Large Language Models (LLMs) are artificial intelligence systems trained on vast amounts of text to understand and generate natural language. ChatGPT, Gemini, Claude, Copilot and Perplexity are all LLM-powered applications.

For brands, LLMs act as a new cognitive intermediary: they synthesize, interpret and deliver information about your brand with the tone of expert judgment, shaping purchase decisions before any direct contact with the company.

Persona seduta in un caffè, sorridente davanti a un laptop, tiene una tazza di caffè. Bloc-notes e smartphone sul tavolo.

Three in five consumers use AI to research products but only 17% trust it enough to buy

Three out of five consumers now use generative AI to research products, yet only 17% to 30% trust it enough to delegate the actual purchase. Based on 2026 data, this summary explores how artificial intelligence has become the mainstream research assistant while final decisions remain human. Discover the latest market data, the fastest-growing shopping categories, and why brands must focus on selection optimization for recommendation algorithms.