--- title: "Free Light Audit" url: https://www.thinkai.it/en/light-audit/ date: 2026-10-13 modified: 2026-10-13 author: "Admin" type: page lang: it --- # Free Light Audit Free Light Audit · 20 minutes We query ChatGPT, Gemini, and Perplexity about your brand and your category. Then, in 20 minutes, we show you what they say, who they cite instead of you, and which sources they rely on. How AI describes your brand, word for word Which competitors get named instead of you The sources that build that narrative Step 1 of 2 ## Book your free Light Audit 30 seconds for your details, then pick when to see it. Free, no commitment. Data handled according to our [privacy policy](https://www.thinkai.it/privacy-policy/). Step 2 of 2 ## Pick a day and time Details received. Choose your 20-minute slot below: your name and email are already filled in. First name Last name Business email Brand or website Role Sector Phone (optional) Select CEO / Founder | CMO / Marketing Director | Brand / Communications | Digital / SEO | Other Automotive | Luxury and fashion | Finance and wealth management | Travel and hospitality | Healthcare and pharma | Beauty and consumer goods | Other ### Choose your 20-minute slot Please use your company email address. Something went wrong. Please try again in a moment. ## AI tells your brand’s story every day. Without asking your permission. Your customers ask AI which product to choose, whom to trust, what to avoid. The answer arrives before they ever visit your site. If you don’t know what it contains, you are not governing it. ### It answers It gives your customers a version of the brand you didn’t write. ### It positions It places you against competitors, by criteria you don’t control. ### It excludes In category questions it names other brands and leaves yours out. ### It warns It adds caveats and reservations that push away people who were about to choose you. ## You put in 30 seconds and 20 minutes. The rest is our work. ### Fill out the form Brand, sector, and role: we need them to choose the right questions. ### Pick your slot You book the 20 minutes right away in the calendar, whenever suits you. ### We prepare the Light Audit 16 questions on ChatGPT, Gemini, and Perplexity, read by an analyst. ### We show it to you in 20 minutes What came up, what really matters and what doesn’t. After the call you get a written summary. ## If a problem comes up, the AI Brand Audit measures it all the way down. The Light Audit tells you whether there is something to fix. The AI Brand Audit tells you how much it weighs, where it comes from, and in what order to tackle it. ### Light Audit · Free 16 questions on ChatGPT, Gemini, and Perplexity Results presented in a 20-minute call Written summary after the call ### AI Brand Audit 80 questions on ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and AI Mode 30-45 days, two meetings: kickoff and executive debrief AI Brand Governance Report, Board Slide, and Governance Memo with intervention priorities ### It’s for you if Your customers choose by starting from a question: which product, which supplier, whom to trust. The board asks what the company is doing about AI and you want a grounded answer. You have direct competitors and want to know whom AI recommends instead of you. ### It’s not for you if You are looking for more SEO traffic in the short term. You want a self-service tool to use on your own. No one in the company has the mandate to decide on the brand. ## Before you book ### Does the Light Audit commit me to anything? No. It’s free. If the call surfaces signals worth a closer look, we tell you; if it doesn’t, we tell you that too. ### Why the results in a call and not by email? Because an AI answer without context reads badly. In 20 minutes we explain what matters, what doesn’t, and why. After the call you still receive a written summary. ### How much does the AI Brand Audit cost? It starts at €15,000 + VAT, as a fixed fee. The exact scope is in the proposal. No mandatory subscription afterwards. ### How is it different from SEO work? SEO works on how a search engine finds you. The Light Audit measures what AI says about you when it answers directly, without sending the user to your site: description, positioning, competitors cited, sources. ### Do you need access to our systems? For the Light Audit, no: we analyze the answers AI platforms give to anyone. For the AI Brand Audit, yes: we ask for read access to the internal data agreed at kickoff, handled in confidence. ## Find out what AI says about your brand. Before your customers do. The Light Audit is free. We prepare it and show it to you in 20 minutes.